How does Respondent Recruit?

Simple! We publish to an established audience, then we match the criteria of your study with people who have already signed up to the Respondent platform. We also encourage the old "sharing is caring" mantra. Professionals can share your survey link across multiple channels to cast the widest net!

  1. Target Audience:
    We double your target audience, so, for example, if you target 30 people in your screener, we'll double it to 60! When our built-in algorithms hit the maximum target number, your project will Pause. You can unpause the project at any time and keep searching for more candidates. Filter your target audience by Age, Location, Education, Ethnicity, and more!

  2. What if the project is under-target?
    Your project might be so unique that finding enough of a target audience isn't as realistic as it seemed based on the original criteria of your screener. The fix? Duplicate the project, change or add your qualifying questions, and increase the number of people you want to target!

  3. You can target specifically Industry Professionals with subject matter expertise, or you can target the General Population! Either way, Respondent will help you find your perfect target audience!

You can invite your own Participants to your research project with a unique project link URL. Users that have joined our marketplace via your link are listed differently from Participants recruited by the platform. A "self-recruited" tag is placed next to their profile in the 'view responses' pane of your project dashboard.

What is a Screener?

The Screener lets you place all the focus on the details of your project! This is where you get to flourish and get creative. You want to reach a large enough audience to gather robust and helpful data. That said, we recommend 10-12 screener questions.

  1. Ask qualifying questions - to find people that are subject matter experts.

  2. Ask disqualifying questions - to eliminate people that don't know exactly what you're looking for.

  3. Always take time to view your screener a few times before you are ready to launch. For example, make sure to include answers like All of the Above or None of the Above, or create a space for participants to fill in anecdotal experiences. This will ensure that you are aligned with your response rate, and getting as much information as possible about your potential candidates before inviting them to participate.

What your Screener looks like to a Participant:

Communicating with Participants Before, During & After your Project

  1. Your screener isn't the only communication tool you'll use after you launch your project. When you publish your project a personalized message center opens within the project. You can send an NDA, ask for images and communicate any important information to your qualified participants prior to scheduling them for an interview.

  2. Rescheduling and Canceling.

    Rescheduling: Rescheduling must be done by the participant, however, the researcher has the option to allow the participant to reschedule. We encourage Researchers to communicate scheduling conflicts or rescheduling requests as soon as possible in the message center inside the project.

    Cancellation: If the researcher attempts to cancel within the 4 hour time window of the scheduled time slot, then the researcher is liable to pay respondent incentives & service fees in full.

  3. Once you close your project, the message feature is disabled. Make sure all of your participant's attendance is documented correctly and that all of the incentive payments are processed. Please mark all participants that attended and completed the project, pay the posted incentive, then close the project. If you have any questions regarding a participant's attendance or paying an incentive, reach out to our Customer Success Team for assistance prior to closing your project.


When you've received the number of responses required for your scheduled interviews, please mark any Participant not scheduled to participate as CANCELLED, not NO-SHOW.

Your Project Details - What the Participant Sees in their Project Dashboard

After applying for a screener, the status in the Participant's dashboard says SUBMITTED. Once you select the participants you'd like to move to the next round, you'll send invitations to schedule virtual 1:1 or group meetings, or in-person meetings.

The details for your meetings can be listed on the Project Details in the Project Pitch section when you're creating your Screener.

Think of the Project Details as a virtual billboard; representing who you are, and all the good information about your organization and your project. Share all the relevant details so your Participant is ready at the designated time and understands exactly what is required.

Clicking on the name of your project, in the participant's dashboard, opens the customized Project Detail card. This is where all of the information your participants need to know about your project is stored.

Note: Please do not paste outbound links in the project details section. All virtual meeting links or links to a UX testing site should be placed in the calendar & booking section or sent through the message center in the research project dashboard.

Pay as You Go!

🖥 + 👤 = 💵

We offer 2 main payment options at Respondent -- Paying as you go via credit card, or purchasing credit in advance via credit card or ACH.

You can purchase credit in advance of your projects and then can use this credit to pay your participants and pay our service fee.

When you purchase credits, they will be split between incentive credit and service fee (recruitment) credit. The incentive credit can be used to pay the incentives, and service fee credit can be used to pay our service fees.

THE SERVICE FEE!! (it's really just the charge for all those amazing recruits!)

Since the service fee that we charge is 50% of the incentive, we automatically base the split in credits on this ratio. For example, if you want to spend $1000 total on credits, we'll split that as $667 in incentive credit, and $333 in service fee (recruitment) credit.

Buying credits via ACH (invoice payments)

Credit can also be purchased via ACH through an online invoice. When purchasing credit via an invoice, we will need either a signed Statement of Work (SOW) or a completed PO in order to proceed.

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