📄 Participant Recruitment Plans & Pricing
All plans are set at the team level. Organizations with multiple teams can assign different plans to each team. Researchers will use the plan assigned to the team under which a project is created.
as of February 7, 2025, you can complete the steps below to select your new plan.
Pay-as-you-go: $40 per session.
Ideal for teams seeking flexibility without upfront commitments.
Pay-as-you-go credits are paid for when research with a participant is completed
Any team can also purchase Pay-as-you-go credits from the billing section of their team
Pay-as-you-go credits purchased from the billing section of a team are set to expire in 60 days from the date of purchase
Credit Bundle: $36 (B2C)/$72 (B2B) per session, with a bundle of 60 sessions.
Designed for teams planning multiple sessions, offering savings through upfront payments.
New researchers who opts on this plan can pay for it during sign-up.
Teams on this plan receive 60 or 150 credits
Credits roll over upon renewal, which occurs one year after the original purchase, adding 6t0 or 150 new credits to the team's balance.
Teams that cancel their plan will not renew after one year, and any remaining credits will expire one year from the original purchase date.
Large volume: Get in touch with us to get a quote
Researchers must contact sales to discuss plan options.
Those seeking an this plan will submit a purchase order (PO) to Respondent.
Customer Success Managers (CSMs) will negotiate and assign a plan using the Admin tool, determining:
Cost per credit
Number of credits
Expiration of credits
When a team runs low or runs out of credits, they should submit a new PO to restart the process.
🏦 Purchasing & Managing credits
Credits are used to pay for research sessions on Respondent. Each session with a participant requires a set number of credits, depending on whether the research targets a B2B or B2C audience.
In this section, you'll learn how credits are reserved, deducted, and managed within your team's billing section.
Pay as you go:
Teams on a Pay-As-You-Go plan typically won’t see credits; instead, they are charged per completed session.
After a research session is completed, teams are billed $40 per B2C participant or $80 per B2B participant, plus the participant’s incentive.
Teams can also purchase credits from the billing page to keep a balance of credits.
When a project is published, the required credits are reserved from the team’s balance.
As sessions are completed, the reserved credits are deducted accordingly.
Credit Bundle:
When a researcher publishes a project, the required credits are reserved for the team.
As sessions are completed, the reserved credits are deducted.
Teams can view their credit deduction history in the billing section.
Large volume:
Teams should contact Respondent to discuss custom pricing & plans.
Plans are tailored based on audience (B2B or B2C), number of credits, and credit expiration terms.
💸 How do incentives work?
Incentives are not included in any plan. Teams define incentive amounts when publishing a project and are responsible for disbursing them upon session completion. Teams can also maintain an incentive balance in their billing section to streamline this process.
B2B to B2C conversion:
Credits from any plan can be converted based on your research needs.
Your account balance will display available credits as B2C or B2B, depending on your selected plan.
During project setup, credits are converted at a rate of 5 B2C credits = 3 B2B credits.
For example, if you have a B2B plan and want to research 10 B2C participants, you’ll use 6 B2B credits.
For a detailed breakdown and the most up-to-date information, please visit our Pricing Page.