Demographics. A powerful influencer.

Questions on a rental or job application, signing up for a driver's license, opening a new bank account, or downloading an app on your mobile device typically ask you to provide your demographics, which are what exactly? Great question!

Demographics include but are not limited to

  • Age/Date of Birth

  • Gender/How you identify

  • Race

  • Ethnicity

  • Education.

  • Income

Generally speaking, demographics is the statistical data that researchers use to identify who you are and how you fit into a particular population that will influence the outcome of their study. And now you're also wondering why is this information necessary, right? Another great question!

Demographic information provides our researchers with necessary data to determine how you identify with yourself, and that information helps the researcher decide whether you are or are not a qualified candidate for their research study. Keep in mind that some studies focus on a finite group of participants concerning the use of a product, a person's financial behaviors, or how people view their health care.

Demographics also play a significant role in how people use current technologies. And these particular types of research studies gather essential data to support the nuances and responses from participants about the ever-changing advancements in the future of technology.


The Researcher’s Perspective: Filtering & Targeting

Researchers have the option to apply demographic filters to the screener surveys you apply to on the Respondent platform. The audience the researcher wishes to connect with, the target, concerning the specifics and details of each individual in their focus group, the filters help the researcher determine which representative sample of the participants that apply to the screener qualifies them to participate.


So, it's always good to remember that when you apply to a screener, a researcher might be targeting a particular group of people. And that target audience may include people who identify with one specific gender, or ethnicity, fall within a certain income range, and/or meet a certain education level.

You may still be able to apply to the screeners, but your exclusion from being invited and able to participate isn't a bad thing; it just means that the research study is targeting a unique sample size, of which you may not qualify 100%.

Each time you apply to a survey, remember this: not only do the demographics help the researcher determine the best results concerning the response to a particular product or service, but how the particular group selected to participate will ultimately affect, influence, and inform the future of science, technology, and consumer behavior.


Demographics: A Vital Source of Information

So, in conclusion, remember, that demographics serve a two-fold purpose. They provide vital information to help researchers inform the direction of the study, and decide who best receives an invitation to participate in the research study.

And don’t forget, if you don’t meet the demographics for a particular study, you can always share the unique study referral link with someone whom you might know will! Once they sign up and apply, and earn a minimum of a $100 incentive payment, you’ll receive a $50 referral bonus.


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