Oftentimes, research projects have quotas for different segments within their overall target number of completes. Quotas & Segmentation can be necessary for a variety of data points within research projects.
Segmenting Your Project by Demographics
Respondent makes it easy to segment your studies. "Segmenting your project" means breaking your study into smaller, more focused studies. For example, let's stay you're looking for:
Ten 18-35 year olds and fifteen 36-54 year olds
50/50 mix of Gender
A mix of geographical regions
To ensure you meet this demographic quota, you can segment your study into 2 projects. The dependent variable here is Age.
Project Segment | Target # of Participants | Gender | Age | Country |
Millennial Consumer | 10 | Any | 18-35 | Global |
Gen X Consumer | 15 | Any | 36-54 | Global |
You could further segment this project into 4 groups by Gender and Age
Project Segment | Target # of Participants | Gender | Age | Country |
Millennial Male | 5 | Male | 18-35 | Global |
Millennial Female | 5 | Female | 18-35 | Global |
Gen X Male | 8 | Male | 36-54 | Global |
Gen X Female | 8 | Female | 36-54 | Global |
You should start with a master project that has the initial audience and screener questions completed. When you're ready, Copy the project and update the Audience to reflect your segment.
Using Exported Responses to Meet Your Project Quotas
Sometimes you need to meet quotas based on use cases. For example:
A mix of those who work in an office vs. working from home
Recruit 5 users of product X and 5 users of competitor brands Y or Z
Half the users must have at least 3+ years of experience with either product
The best way to find these users is to set up your project screener that will have each identify their work environment (home or office), which product(s) they use, and their years of experience.
Once you've received your responses you can Export All responses. Go to the Participants tab and click Export All.
Open the CSV into your spreadsheet. Start sorting the values for candidates who meet your ideal quota mix.
Now, all that's left to do is Invite qualifiers to your study on Respondent.io!