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Target participants with new profile attributes

Target participants more precisely using expanded profile attributes when setting up your study.

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Written by Gerome Dela Cerna

What Are Targeting Attributes?

Targeting attributes let you filter participants based on specific profile criteria beyond standard demographics. We’re introducing 20 new attributes organized into five categories:

  • General: Nationality, Disability, Area you live in

  • Professional Info: Military service status, Work setting

  • Technology & Device: Headset with microphone, Assistive technologies

  • Products & Services: Online streaming services, Cloud platforms, Productivity tools, Digital design / prototyping tools, Online marketplace platforms, Online learning platforms, Food delivery services, Digital banking & financial tools, Health & wellness apps, Social network platforms, Online travel booking, Private vehicle brands, Connected home & smart living

  • Shopping: Online shopping frequency

These attributes pull directly from participant profiles, so you can reuse common screener criteria across projects without rebuilding them from scratch each time.

How to Add Targeting Attributes to a Study

1. Go to your Researcher dashboard and create a new study, or open an existing draft.

2. Select your project type. Targeting attributes are available for both B2C and B2B projects.

3. Navigate to the Targeting section in the study setup flow.

4. Expand a category and select the values you want to target. Repeat for any other relevant categories.

5. Click Save to store your selections.

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New Research Attributes - Product Demo

Tip: You don’t need to fill out every category — only select what’s relevant to your study. The more targeting criteria you add, the smaller your eligible participant pool may become.

Best Practices

  • Only select the attributes you truly need. Broad targeting generally leads to faster recruitment. If you commonly screen for software or tool usage, start with Products & Services.

  • Favour targeting an attribute in your search rather than asking it in your screen questions. Shorter screeners lead to a better participant experience.

  • For role-based studies, Professional Info is a good starting point.

  • After saving, reopen the study to verify your targeting is intact before publishing.

FAQs

  1. Do I need to fill out every field within a category?

    1. No — select only the values relevant to your study within each category.

  2. Does this work for both B2C and B2B projects?

    1. Yes, targeting attributes are available for both project types.

  3. Will existing studies be affected?

    1. No. Targeting attributes only apply to studies where you actively configure them.

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