What Are Audience Quotas?
Audience quotas allow you to limit the number of participants that come from each audience segment. This is helpful if you want a balanced, representative sample.
For example, you may be targeting 50 participants total and you want the following distribution:
10 participants to be between the ages 18–20
and 40 participants to be between the ages 21-29
You can set quotas so that of participants that pass all screener questions, only the first 10 participants aged 18-20 years and the first 40 participants aged 21-29 year will be invited.
We currently only support setting quotas based on demographic criteria and each project can only have one quota applied.
Supported Quota Categories
Age
Gender
Ethnicity
Location (country-level only)
Eligibility Constraints
Your project must be an unmoderated study or survey
Auto-invite must be enabled
Quotas must be set before your project is published and can't be edited once the project has been published
How to Use Quotas in Your Study
Create an unmoderated or survey project with auto-invite enabled
Set up audience targeting and filters for your project
On the Quotas step, select your desired category. We will automatically populate quota segments.
Enter your desired percentage for each segment. You will be able to see the number of participants this translates to in real time.
Publish your project
Pre-filling Quotas with Census Data
To ensure a representative sample, we provide support to set quotas based on US or UK census data. This feature is only available if your target location is either United States of America or United Kingdom of Great Britain and Northern Ireland.
To use census data, simply select your desired quota category and click on “Use US/UK Census Data”. This will pre-fill your segments with percentages based on census data.
How to Monitor Quota Fill Progress
After publishing your project, you can monitor quota fill progress by clicking on the Analytics tab on your project home page.
