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Audience Quotas

Set quotas for different audience segments

Written by Jeremy Katzman

What Are Audience Quotas?

Audience quotas allow you to limit the number of participants that come from each audience segment. This is helpful if you want a balanced, representative sample.

For example, you may be targeting 50 participants total and you want the following distribution:

  • 10 participants to be between the ages 18–20

  • and 40 participants to be between the ages 21-29

You can set quotas so that of participants that pass all screener questions, only the first 10 participants aged 18-20 years and the first 40 participants aged 21-29 year will be invited.

We currently only support setting quotas based on demographic criteria and each project can only have one quota applied.

Supported Quota Categories

  • Age

  • Gender

  • Ethnicity

  • Location (country-level only)

Eligibility Constraints

  • Your project must be an unmoderated study or survey

  • Auto-invite must be enabled

  • Quotas must be set before your project is published and can't be edited once the project has been published

How to Use Quotas in Your Study

  1. Create an unmoderated or survey project with auto-invite enabled

  2. Set up audience targeting and filters for your project

  3. On the Quotas step, select your desired category. We will automatically populate quota segments.

  4. Enter your desired percentage for each segment. You will be able to see the number of participants this translates to in real time.

  5. Publish your project

Pre-filling Quotas with Census Data

To ensure a representative sample, we provide support to set quotas based on US or UK census data. This feature is only available if your target location is either United States of America or United Kingdom of Great Britain and Northern Ireland.

To use census data, simply select your desired quota category and click on “Use US/UK Census Data”. This will pre-fill your segments with percentages based on census data.

How to Monitor Quota Fill Progress

After publishing your project, you can monitor quota fill progress by clicking on the Analytics tab on your project home page.

How to reach Respondent Support:
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1. Start a chat with our Support Team directly from the chat support "bubble" in the bottom right hand corner of your screen (when logged into the Respondent platform). From there, our AI auto-help agent will immediately begin assisting you!
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2. Our Support queues are monitored by real humans Monday through Friday, from 11:30 AM Eastern US until 7:30 PM Eastern US, excluding US federal holidays. Please allow more time for our assistance on Monday's and following US federal holidays, as we will be working to get caught up across all pending requests. There is no need to duplicate your outreach or send multiple follow ups, we will be with you as soon as we can!
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3. In the event our AI auto-help agent is unable to resolve your issue, or answer your question, simply ask to speak to a human or select the "Talk to a Human" option at anytime and your thread will be escalated for a team member to review.
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4. In the event the chat service is down or otherwise unresponsive, please email support@respondent.io as a backup option to reach our team. In order to keep queues organized and our follow up as efficient as possible, please only reach out via one method (either in-app Support Chat or email). Thank you!
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We look forward to helping you! Thanks for being the best part of Respondent!
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