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Industry Professionals are people who work in specific jobs or industries and can provide greater expertise on a topic or industry. Selecting industry professionals allows you to target people who fit specific job titles and industries.
Unlike the general population, Industry Professionals research participants on the Respondent platform are required to have their LinkedIn account connected to their Respondent profile.
Targeting Industry Professionals for your Project
Here’s how you can you select to target Industry Professionals for your project:
- Create a new project or edit an existing project
- Click on the Project Details tab
- Under “Who do you want to talk to?”, select Industry Professionals
Criteria for Targeting Industry Professionals:
Job Titles - When targeting industry professionals, you must provide at least one job title in the audience targeting tab.
Industries - When targeting industry professionals, you must provide at least one industry in the audience targeting tab.
Incentive - Industry professionals cost more than the general population, so they will require a higher incentive. See our tips on setting up the right incentive.
Here's a bit more on setting up the right incentive for your project.