Your Project Title and Description are the first things potential participants see—make them count!
Think of these like an ad for your study. To grab attention and attract the right participants, your title and description should be:
✅ Descriptive
✅ Catchy
✅ Succinct
What Does Descriptive Mean?
Be clear about who you're looking for. Instead of using internal codes or vague language, spell it out!
Example:
❌ "Study 472 - FA/Ret"
✅ "Seeking Financial Advisers Who Advise Retirees"
Your description should explain who you're looking for and why. Tell them what the study is about and what kind of feedback you need—without giving away the screener criteria.
What Does Catchy Mean?
Make it exciting! Think like a marketer. People want to know their input matters.
Try phrases like:
✨ “Help shape a globally disruptive product!”
👀 “Get a sneak peek at our latest designs!”
What Does Succinct Mean?
Succinct means you're telling participants everything they absolutely need to know about the study and nothing more. Generally, participants want to know what's involved, how long it will take, what incentive they will receive, and any info that might be unique to your research study.
Examples
Title: Seeking IT Experts for Cutting-Edge Product Development
Description: We’re building the next generation of cloud ops software and need input from professionals in IT, DevOps, and Operations. Help shape powerful new tools!
Title: Chatting with Brides & Grooms-to-Be!
Description: Are you getting married in the next year? Planning to send digital invites? We’d love to hear about your ideas and experiences.
Title: Calling Managers, VPs & Directors in Travel & Hospitality!
Description: We’re exploring new features for a top website testing platform and want your input on what matters most in your role.